The design for the OQ shoe store was conceived to be easily replicated in different locations. Using magnets on the walls and shoes, we created highly flexible and visible exhibition surfaces, where the user can easily move shoes around, enabling an intuitive and personal shopping experience. The concept has been carried out successfully in shopping centers such as Unicentro and El Retiro in Bogotá.
- Design: Oda – Office of Design & Architecture
- Production: Oda – Office of Design & Architecture
- Year: 2013-2014
- Photos: Juliana Gómez.